The advertising world is festooned with cuddly characters, something I'm not against after growing up with the likes of Honey Monster and the Hoffmeister Bear.
Despite a personal relationship with Vinnie,
Chuck is my favourite (imagine the money they'll save on voiceover usage costs). The above execution is my favourite after coming accross idiots like this in my gym. Not to mention the pool – just because they have muscle they think they can swim fast. Brain dead rugby league players are the very worst. By the way, this work shows the value of playing up to stereotypes no?
NORTHERN PLANNER 
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