NORTHERN PLANNER

2 responses to “”

1. 

   Tom

   December 19, 2011

   Hallelujah!
   I’ve been using Rob Campbell “I’m aware of Hitler but I’m not a Nazi line” (with attribution) to great effect.
   Amazing how many client briefs include this as a de facto objective

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2. 

   Rob Mortimer

   December 20, 2011

   You can argue it for launches, relaunches and specific activity/events etc; and you can argue it as a ‘part’ of the brief, but awareness is never really the total aim of any campaign…

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