LIke most of us, I love TED. But I increasingly wonder if the ideas are overshadowed and fused with the personalities that present them. I can't work out if this is a good thing or not.
It reminds be of a vigourous debate I had about Nike's apparent move to utlility – tools and services (overplayed I think, they've just got really good at digital stuff with 20 somethings, they've gone where their customers are these days). Naturally they'll be ace and people will lap them up, Nike + is the de facto example of service innovation.
But would Nike be able to launch successful 'utility' if it hadn't already spent millions on building the distinctive place it has in our minds? I doubt it. How we resond to ideas is as much about who delivers them as what they are.
NORTHERN PLANNER 
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