NORTHERN PLANNER

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Account Planning School of the Web Update

Just a quick update.

A couple of people have asked questions about what assets and stuff you can use in relation to the Olympics.

What I've shared with them is as follows:

  1. You can use the logo how you wish
  2. No access to behind the scenes, locker rooms or any VIP stuff
  3. Assume you get 10 tickets per session per sports event to use for fan prizes
  4. You can't mention, or feature any athletes in any way
  5. You can shout out about sports, results etc, you just can't name athletes

Hope it's going well, any other questions, just ask!

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6 responses to “Account Planning School of the Web Update”

  1. John Avatar
    John

    Am I the only person who thinks that the ban on using athletes names and therefore achievements renders the whole Olympic tie-in pointless and makes what was a dificult task impossible?

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  2. Northern Avatar
    Northern

    Not helpful John

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  3. John Avatar
    John

    I wasn’t meaning to be unhelpful – I’d be giving this thing some thought and was really side-swiped by this update post.

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  4. John Avatar
    John

    I’m really interested to see and learn from the solutions that people come up with.

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  5. John Avatar
    John

    Do the Olympics have any veto/final approval over what the sponsors can do? I’m assuming they wouldn’t look kindly on satire/controversy and wonder if they can stop that orif the recourse would be to prevent the brand from being a sponsor in the future?

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  6. northern Avatar
    northern

    Not sure, within reason no

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