NORTHERN PLANNER

I was interested in what my better half would think about the Gillette masculinity work.

This stuff hits a nerve with us, because our beloved nine year son is already trying to figure out his place in a world where the messages he's beginning to take in are at best, well, mixed.

Her response was brutal.

"What Gillette ad?"

The Gillette ad everyone was getting worked up about if they worked in marketing. That most people didn't notice, or have forgotten.