Category: The day job
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(Excuse the typing I've broken my wrist) I hate this quote, really hate it. I loathe the way it shifts responsibility away from agency folk. I hate the disrespect, you know, "Clients just don't get it, if only they would let me do what I wanted we would be so much more successful". Yes, you…
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Obviously I've read Paul Feldwick's book about how advertising works. I'm sure you have too. I don't there is any point a monkey like me offering any kind of review, except that you should read it and form your own view. I certainly enjoyed it and appreciated the reasoned approach, as opposed to the self…
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“Who will be my primary contact to interface with?” “We’re way off the point of actual ideation” “I like recessions, the fear means we can squeeze far more out of our people” “I agree with you completely. However….” (every single meeting) “Put that hardhat on. No really put it on. Now take this celery and…
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(Okay I lied, a couple of extra posts before a long departure) There have been many examples in history of famous quotes, pieces of work or leaps forward in technology that have been mis-interpreted on purpose, or through lazy thinking. For example, Einstein once said, “God does not play dice”. This was in relation to…
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I refuse to call them audience. 'Audience' suggests people sitting and waiting for our stuff. It suggests arrogance, that we don't need to impress them. We just need to fire things at them. When we need to get noticed and earn space in their heads. Now, nearly every strategy presentation should have some observations…
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I'm convinced that the secret to great presentations, and meetings too, is two fold. But mostly it's about love. 1. Hard work and preparation. If you know you're stuff inside out, if you have rehearsed, if the slides are engaging and more of a support to you than 'the show',if you've prepared for any difficult…
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I got knocked off my bike the other day. It hurt. I've never understood how clothing can remain un-ripped yet the skin can be stripped from your flesh, yet that's what happened to my leg. Then there's my ribs that are either bruised or broken. Still on the bike though, a few pain killers etc…
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'Corporations don't own modern brands, consumers do' – try telling that to shareholders or venture capitalists. Consumers- let's call them customers or people – decide your fate, they don't reap the profits, and don't think about brands enough to even merit the word 'relationship'. 'Brands today are conversations' – true in the sense that a…
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I was brought up in creative agencies. They had good points. They had bad points. I now work with the media folks. They have good and bad too. I really never thought I’d end up in a media agency though. Then again, there was a time I was sure I’d never get married, be a…
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One of my many failings is my useless sense of direction. SATNAV and Google Maps are a godsend for a numpty like me. Blatant excuse to show this………. I was lucky though to have grown up in a time when there were not the tools to do it for you. The AA Route planner…
NORTHERN PLANNER 