Will is nearly 6 months old now. He's just about sitting up, moving off milk and attacking real food with gusto. Perversely, he's stopping sleeping right through at night after a few months of pretty good sleep. He's also laughing, worrying, as soon as I start talking to him he starts to laugh at me…

 They've got scaffolding up. But better work? 

If you ever fancied buring holes in a web page, now you can here. Like this..

Okay, back to it with communications planning. After this and then this. Once you know who your audience is you need to consider their relationship with the market, it's communications and your brand. What's their relationship with the product/service? What about the category? What are th issues that matter to them? How do they choose?…

Next on the self obsessed quest to write down one thing that went well yesterday.. Everything's new when you start a job.When you present to a new client, it's not just them you're presenting to, you're being sized up by the new people you work with. A planner needs an account director to trust him/her, to…

So it's day two of the writing down things that went well thingy. Yesterday I had a  a really good conversation with a creative about some work and managed to not only have one or two ideas to build on his, he quite liked them too. Persuading creatives to let anyone esle have idead is…

As a down with the kids, digital native, trend settingm finger on the pulse plannery type person, I do all social mediary, bloggy, Facebooky, Diggy widgety type things you would expect. But the things that stood out the most for me recently was two simple bits of post. Someon put a little note in with…

So, communications/campaign planning. Where do you start? You begin at the beginning,with the objective. What's the business objective you're contributing? It's best to agree that as specific return over an agreed period of time….grow sales by 5% over the next three months, increase market share by 3%, generate £x million of revenue over quarters 3 and…