• Right now I'm struggling with my image. This weekend, I took young Will to the supermarket and, pushing him aruond, happily asleep and outragously cute, I got the nod from other thirty something Dads with their little bundles of joy.

    Nothing has made me feel more pigeonholed into a demographic than pushing my boy around a grocery mult (apart from doing the same thing in a shopping mall). I'm the Mamas and Papas, combat trouser wearing, 'new man', cliche Dad.

    Made me realise, there are not really that many positive images of young(ish) Dads out there – or horrendous cliches, many of which star in advertising. There are few that are both real and aspirational.

    Also made me think how important it is to not lose your sense of self when you become a parent. There has to be at least one thing you keep for you. This is nothing compared to Juliette (Mrs Northern) of course, who's with him while I pootle off to work. Must remember to make sure she get's me time too.

  • In case you hadn't noticed, Yorkshire Tea is one of my favourite brands. I religiously warm the pot, take just a couple of careful stirs at the start and generally behave like a tea geek.

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    It breaks my heart to say I hate the 'tea time' work. I'm sure it works, I don't know what their data is telling them to do, but I don't think tea time should be treated with such flippancy (or play to stereotypes).

    Those little doses of slowness and ritual in the day are really important, I think there a real joy in tea's role in our lives. We deserve something great in these precious moments, from somewhere that knows some rituals should stay as they are.

    That's on opinion, that's all it is. I love my Yorkshire Tea too much to be put off by pretty bad gimmicky advertising (and website).

    But then, recently, I had a couple of Twittery based conversation that included Yorkshire Tea as subject matter and, low and behold, the brand is following me. Why? Do they want me to have 'a relationship with them?' I already have one. Where exactly have the engaged with me? Do they just want to have lots of Twitter followers or make it easy to see what people are saying about them?

    In any case, it makes me feel quite dirty being coldly sized up for something like this. I love tea, please don't waste that.

    I truly hope they want to be my friend so they can find out what I care about, listen to me and perhaps let me contribute. Hope….

  • This is a really thoughtful, insightful post on the X-Factor v Rage Against the Machine thing (and a good excuse to put up a picture of Saint Cheryl) and what it really means for music, popular culture and planning campaigns that genuinely capture the public imagination.

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    As a person I hate the X-Factor, as a planner I admire it…too many people self combust with hatred at its success rather asking what they can learn from it….

    (found thanks to John Griffiths)

  • There's a point around 5pm when you have to make a big tea decision. Do you make another pot, with all the warm, slow comfort that will bring (and perk you up for more stuff), with the risk you may be kept awake at night?

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    On the other hand, do you see sense and have something without caffeine (not decaff, don't do it I say!), safe in the knowledge you'll drop off untroubled?

    It's a toughie. Thankfully, this is something I don't have to worry. The addition of silly 'o' clock baby feeds to the routine means I can sleep at will (and even lose the fight to stay awake at finance meetings – they call for ridiculously strong coffee).

  • …is Behavioural Economics going to be something agencies engage with properly?

    Or will it be used to justify the same old stuff?

    While we're on the subject, don't you find there are as many theories on how brands work as there are agency networks?

  • I like this post on simplicity from love, wise words (and always happy to see promotion of In the Loop).

  • Interesting report here that alledges advertising as the source of all ills in society, driving all sorts of social evils, mostly overconsumption.

    So…..is advertising the cause of all ills society or a simply a mirror to it?

  • One Friday afternoon I was a client Xmas party, and left just after the ice skating in the centre of Manchester (after wrenching my arm falling over while holding on to the railing).
    I had a quick 20 minutes to wander around the amazing German Christmas markets and it was, well, magical.

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    Also, it was nice to be alone and just watch other people, the shoppers, the boozers, the families. Reminded me how much I like Christmas, the way it brings people together. It also made me realise why I hate online shopping – you miss the bit that makes you feel part of something special.
    Anyway, just wandering around watching the world for a bit. That's good. Letting your feet and mind wander, not doing anything much, no special purpose, just a little time out.
    Everyone should get a little bit of time like that every now and then.

  • There's a moment in every young man's life when Dad just being 'Dad' and becomes a person. You get some sense of how he feels about things, what he's going through, who he is. Luckily for me, that resulted in respect.

    That happened to me soon after I graduated. I was having a lovely time working in a slightly posh gymn, training bored housewives and stuff.  A guy my Dad used to work with joined after being forced to take early retirement. He'd been a high flyer, really sharp, my Dad was a little envious of him (I realised years later).

    He asked me how my Dad was and I said something like fine, and added a typical disparaging sarcastic comment, the kind of thing idiot, immature kids say. The smile disappeared from his face, he stared at me hard and said, "Don't ever make fun of your Dad, he's one of only four people in the country that can do his job. I was got rid of, there are hundreds of people that can do what I did, not your Dad, he deserves your respect".

    Just like that I saw him a new light. I new he'd been talking about work laying people off and saw less of him as he seemed to work later and later and later. Seeing someone treat him with that much respect (awe even)threw up an image of my Dad – the man, rather than just 'Dad' I'd never seen before. Someone people looked up to. Someone with his own problems, issues and fears, someone I would do well to be half as good as.

    I think that's the moment our relationship changed and we began to become friends. I soon started working properly, I could ask his advice, he could give it, we could both moan about the office and stuff. Two people, not just father and son.

    I think that's why I hate those Gillette commercial with father's sagely passing on knowledge to their equally square jawed sons. It's just not that simple, it's much more complex than that. There's are pivotal moments, a weird sense of competition and hopefully love and respect. I guess that's the problem with testing stuff to death, you end up with a generic view of life and situations which isn't really true to life, it's had the nuance, drama and 'realness' taken out it, leaving a pale, lifeless imitation.