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Beauty Salon thoughts

Beauty salons and hairdressers are social hubs. For many women they are a great place to socialise and escape the daily drudgery for an hour or so. For some women, is finding the right salon more about finding a confidante, maybe even some juicy gossip, as much as the ideal hairstyle. There’s something about that tension between an intimate environment and the distance from real life that makes it an ideal place to swap secrets.

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It would be interesting to see how this could be tapped for, of course a chain’s communications, but also female orientated public information. Just thinking out loud………

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4 responses to “Beauty Salon thoughts”

  1. Helen Avatar
    Helen

    It’s definitely about the hairstyle first and foremost (never underestimate how emotional hair is to women).
    But I know what you mean. I’ve heard of brands targeting hairdressers for PR or seeding purposes before. They tend to focus on the cool, trendy, expensive city-centre salons though.

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  2. lauren Avatar
    lauren

    i agree with helen. it’s all about the final product – the social and ‘third place’ element of it is strictly bonus.
    a shit hair cut is traumatic and a good hairdresser is someone who listens and then gives you what you want.
    it is such an intimate environment, tied up in image and perception that it’s almost sacred. word-of-mouth is absolutely and everyone can smell bullshit a mile off.
    i used to work at a hairdressers and it’s a delicate environment, believe me.

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  3. NP Avatar
    NP

    Thanks for setting us staright you two – just shows the value in talking to your audience.

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  4. Sue W Avatar
    Sue W

    You’re right about this. It’s a great place for outreach to some communities that are hard to get to otherwise.
    See Operation Hairspray: http://ottawa.ca/residents/health/living/sexual/hairspray_en.html

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